Advanced Google Ads
Advanced Google Ads means giving the bidding algorithm the inputs it needs to do its job: conversion values derived from your unit economics, qualified outcomes returned from your CRM, calls captured from the search results page, and budget as the only limiter. Then checking its work every week.
These articles explain each part. Each one links to the service it describes.
- What is advanced Google Ads?
- Your target CPA is a made-up number
- Target CPA is an average, not a ceiling
- Why calls from the search results page never get tracked
- Your CRM only sends form leads back to Google
- 17 August: Google converted a setting into a job
- There is no right number for the target box
- Budget is the limiter
- Brand lists vs negative keywords
- Clarity and n8n instead of server-side tracking
- Why Microsoft Ads holds its target when Google doesn't
- The weekly loop
- Landing pages for ads are not your website