Fire Pixel: Advanced Google Ads https://firepixel.co.uk/ Articles on advanced Google Ads: deriving values from unit economics, capturing calls from the search results, feeding CRM outcomes back to Google, and running the weekly loop. en-GB AI agents for Google Ads: the ones I use, and the ones I don't https://firepixel.co.uk/advanced-google-ads/ai-agents-google-ads https://firepixel.co.uk/advanced-google-ads/ai-agents-google-ads Wed, 26 Aug 2026 00:00:00 GMT Google already runs an agent inside your account. External bidding agents lose on its home territory. Where AI agents actually earn their keep in Google Ads: the inputs and the audit. Google reps: a second pair of eyes, not a strategy https://firepixel.co.uk/advanced-google-ads/google-reps-second-pair-of-eyes https://firepixel.co.uk/advanced-google-ads/google-reps-second-pair-of-eyes Wed, 26 Aug 2026 00:00:00 GMT Working solo on confidential accounts means few people can ever look at them. Google reps can, and they see data the interface does not show. How to use that without taking the script. There is no right number for the target box https://firepixel.co.uk/advanced-google-ads/no-right-number-for-the-target-box https://firepixel.co.uk/advanced-google-ads/no-right-number-for-the-target-box Wed, 26 Aug 2026 00:00:00 GMT Why Google's August 2026 bidding change has no fix you can type into the target box. The maths, the failure modes, a Google rep put on the spot, and what to actually do. 17 August: Google converted a setting into a job https://firepixel.co.uk/advanced-google-ads/17-august-setting-into-a-job https://firepixel.co.uk/advanced-google-ads/17-august-setting-into-a-job Tue, 25 Aug 2026 00:00:00 GMT Google's August 2026 change to how targets behave on budget-capped campaigns turned a set-and-forget setting into a weekly task. What it means for fixed-budget advertisers. Why calls from the search results page never get tracked https://firepixel.co.uk/advanced-google-ads/calls-from-the-serp https://firepixel.co.uk/advanced-google-ads/calls-from-the-serp Tue, 25 Aug 2026 00:00:00 GMT The biggest lead source in a trades account is the phone icon on the search results. Standard tracking never sees it. How Call Details Forwarding and CallRail fix that. Budget is the limiter https://firepixel.co.uk/advanced-google-ads/budget-is-the-limiter https://firepixel.co.uk/advanced-google-ads/budget-is-the-limiter Tue, 25 Aug 2026 00:00:00 GMT Why the daily budget should control spend in a Google Ads account, and why the target box on a budget-capped campaign should now be empty. Brand lists vs negative keywords https://firepixel.co.uk/advanced-google-ads/brand-lists-vs-negative-keywords https://firepixel.co.uk/advanced-google-ads/brand-lists-vs-negative-keywords Tue, 25 Aug 2026 00:00:00 GMT Keyword negatives match strings. Brand lists match Google's entity for a brand and catch every variant. Why most accounts need both and have neither at account level. Clarity and n8n instead of server-side tracking for lead gen https://firepixel.co.uk/advanced-google-ads/clarity-and-n8n-tracking https://firepixel.co.uk/advanced-google-ads/clarity-and-n8n-tracking Tue, 25 Aug 2026 00:00:00 GMT For lead generation the lead is the server-side event. Why we capture it in n8n, watch behaviour in Microsoft Clarity, and save server-side GTM for ecommerce. Your CRM only sends form leads back to Google https://firepixel.co.uk/advanced-google-ads/crm-only-sends-form-leads https://firepixel.co.uk/advanced-google-ads/crm-only-sends-form-leads Tue, 25 Aug 2026 00:00:00 GMT Offline conversion uploads matched on GCLID miss every phone-originated customer. What that teaches Google, and how enhanced conversions fix it. Landing pages for ads are not your website https://firepixel.co.uk/advanced-google-ads/landing-pages-are-not-your-website https://firepixel.co.uk/advanced-google-ads/landing-pages-are-not-your-website Tue, 25 Aug 2026 00:00:00 GMT Why paid traffic should land on a fast static page built for one job, and why the SEO site is the wrong place for it. Why Microsoft Ads holds its target when Google doesn't https://firepixel.co.uk/advanced-google-ads/microsoft-ads-holds-its-target https://firepixel.co.uk/advanced-google-ads/microsoft-ads-holds-its-target Tue, 25 Aug 2026 00:00:00 GMT In our accounts, budget-capped Microsoft Ads campaigns deliver above their target ROAS instead of drifting. What that means for how you set them up. Target CPA is an average, not a ceiling https://firepixel.co.uk/advanced-google-ads/target-cpa-is-an-average https://firepixel.co.uk/advanced-google-ads/target-cpa-is-an-average Tue, 25 Aug 2026 00:00:00 GMT Google treats target CPA as an average to hit, so junk leads end up funding good ones. How the mechanism works and what to do about it. What is advanced Google Ads? https://firepixel.co.uk/advanced-google-ads/what-is-advanced-google-ads https://firepixel.co.uk/advanced-google-ads/what-is-advanced-google-ads Tue, 25 Aug 2026 00:00:00 GMT A definition of advanced Google Ads: derived targets, per-action values, calls captured from the search results, CRM outcomes returned, budget as the limiter, checked weekly. Your target CPA is a made-up number https://firepixel.co.uk/advanced-google-ads/your-target-cpa-is-made-up https://firepixel.co.uk/advanced-google-ads/your-target-cpa-is-made-up Tue, 25 Aug 2026 00:00:00 GMT Most Google Ads targets come from a feeling, a previous agency or whatever the account happened to be doing. Here is how to derive one from your unit economics instead. The weekly loop https://firepixel.co.uk/advanced-google-ads/the-weekly-loop https://firepixel.co.uk/advanced-google-ads/the-weekly-loop Tue, 25 Aug 2026 00:00:00 GMT The weekly process behind an advanced Google Ads account: a warehouse pulls the numbers, an automation flags what moved, a person decides and signs off.