# Fire Pixel > Advanced Google Ads management for call-heavy lead generation and ecommerce, run by Ben Luong (Fire Pixel is a trading name of CopperChunk Limited, Ireland). Advanced Google Ads means giving the bidding algorithm the inputs it needs to do its job: conversion values derived from unit economics, qualified outcomes returned from the CRM, calls captured from the search results page, and budget as the only limiter. Then checking its work every week. Positioning line: "We trust the machine, and we feed it." Key facts: pricing is 10 per cent of ad spend with a minimum of £500 per month, setup priced separately, three month initial term then rolling monthly. Based in Limerick, Ireland and Sheffield, UK; clients across Ireland and the UK; everything remote. Doctrine since Google's 17 August 2026 change: on a fixed budget the target box stays empty, values steer the bidding and the budget limits spend. AI and agents are used outside the ad platform (values, call scoring, CRM feedback, weekly audit), never to compete with Smart Bidding inside the auction. Contact: https://firepixel.co.uk/contact The complete site content in one document: https://firepixel.co.uk/llms-full.txt ## Services - [API management](https://firepixel.co.uk/api-management): Bulk changes through the Google Ads API and scripts, generated with AI, reviewed in the interface by a person before they stand. Change log and rollback included. - [Automation](https://firepixel.co.uk/automation): Chatbots and CRM workflows on n8n that score leads before they reach you, keep the CRM up to date and feed the Google Ads loop. EU AI Act disclosure included. - [CRM feedback loop](https://firepixel.co.uk/crm-feedback-loop): Send real outcomes from your CRM back to Google Ads, phone leads included. Offline conversions, enhanced conversions and Customer Match via n8n. - [Data warehouse](https://firepixel.co.uk/data-warehouse): Your Google Ads, GA4 and CRM data in BigQuery. Weekly variance alerts, a lifetime value model, competitor ad monitoring and dashboards you own. - [Qualified call tracking](https://firepixel.co.uk/qualified-call-tracking): Capture calls made straight from the search results, score them, and return only the qualified ones to Google Ads. CallRail, Call Details Forwarding and n8n. - [Landing pages](https://firepixel.co.uk/landing-pages): Fast static landing pages built for the ad. One job per page, forms posting straight into the feedback loop, Clarity recordings driving the changes. - [Microsoft Ads](https://firepixel.co.uk/microsoft-ads): Bing built for its own auction, with LinkedIn profile targeting for B2B and the same feedback loop as Google. Budget-capped campaigns that hold their target. - [Shopping CSS](https://firepixel.co.uk/shopping-css): Run Google Shopping through a comparison shopping service partner and pay about 20% less per click. Migration, feed audit and value bidding included. - [Targets from unit economics](https://firepixel.co.uk/targets-from-unit-economics): Tell us your unit economics and we'll work out your targets. Per-action conversion values, value bidding, and budget as the only limiter. - [Tracking](https://firepixel.co.uk/tracking): Tracking for lead gen that survives consent without a server. Microsoft Clarity, n8n event capture, Consent Mode from day one, and a proven plugin for ecommerce. ## Articles - [17 August: Google converted a setting into a job](https://firepixel.co.uk/advanced-google-ads/17-august-setting-into-a-job): Google's August 2026 change to how targets behave on budget-capped campaigns turned a set-and-forget setting into a weekly task. What it means for fixed-budget advertisers. - [AI agents for Google Ads: the ones I use, and the ones I don't](https://firepixel.co.uk/advanced-google-ads/ai-agents-google-ads): Google already runs an agent inside your account. External bidding agents lose on its home territory. Where AI agents actually earn their keep in Google Ads: the inputs and the audit. - [Why calls from the search results page never get tracked](https://firepixel.co.uk/advanced-google-ads/calls-from-the-serp): The biggest lead source in a trades account is the phone icon on the search results. Standard tracking never sees it. How Call Details Forwarding and CallRail fix that. - [Budget is the limiter](https://firepixel.co.uk/advanced-google-ads/budget-is-the-limiter): Why the daily budget should control spend in a Google Ads account, and why the target box on a budget-capped campaign should now be empty. - [Brand lists vs negative keywords](https://firepixel.co.uk/advanced-google-ads/brand-lists-vs-negative-keywords): Keyword negatives match strings. Brand lists match Google's entity for a brand and catch every variant. Why most accounts need both and have neither at account level. - [Clarity and n8n instead of server-side tracking for lead gen](https://firepixel.co.uk/advanced-google-ads/clarity-and-n8n-tracking): For lead generation the lead is the server-side event. Why we capture it in n8n, watch behaviour in Microsoft Clarity, and save server-side GTM for ecommerce. - [Your CRM only sends form leads back to Google](https://firepixel.co.uk/advanced-google-ads/crm-only-sends-form-leads): Offline conversion uploads matched on GCLID miss every phone-originated customer. What that teaches Google, and how enhanced conversions fix it. - [Landing pages for ads are not your website](https://firepixel.co.uk/advanced-google-ads/landing-pages-are-not-your-website): Why paid traffic should land on a fast static page built for one job, and why the SEO site is the wrong place for it. - [Google reps: a second pair of eyes, not a strategy](https://firepixel.co.uk/advanced-google-ads/google-reps-second-pair-of-eyes): Working solo on confidential accounts means few people can ever look at them. Google reps can, and they see data the interface does not show. How to use that without taking the script. - [Why Microsoft Ads holds its target when Google doesn't](https://firepixel.co.uk/advanced-google-ads/microsoft-ads-holds-its-target): In our accounts, budget-capped Microsoft Ads campaigns deliver above their target ROAS instead of drifting. What that means for how you set them up. - [There is no right number for the target box](https://firepixel.co.uk/advanced-google-ads/no-right-number-for-the-target-box): Why Google's August 2026 bidding change has no fix you can type into the target box. The maths, the failure modes, a Google rep put on the spot, and what to actually do. - [Target CPA is an average, not a ceiling](https://firepixel.co.uk/advanced-google-ads/target-cpa-is-an-average): Google treats target CPA as an average to hit, so junk leads end up funding good ones. How the mechanism works and what to do about it. - [What is advanced Google Ads?](https://firepixel.co.uk/advanced-google-ads/what-is-advanced-google-ads): A definition of advanced Google Ads: derived targets, per-action values, calls captured from the search results, CRM outcomes returned, budget as the limiter, checked weekly. - [Your target CPA is a made-up number](https://firepixel.co.uk/advanced-google-ads/your-target-cpa-is-made-up): Most Google Ads targets come from a feeling, a previous agency or whatever the account happened to be doing. Here is how to derive one from your unit economics instead. - [The weekly loop](https://firepixel.co.uk/advanced-google-ads/the-weekly-loop): The weekly process behind an advanced Google Ads account: a warehouse pulls the numbers, an automation flags what moved, a person decides and signs off. ## Other pages - [Home](https://firepixel.co.uk/): What advanced Google Ads means, the feedback loop, services, proof and pricing. - [About](https://firepixel.co.uk/about): Fire Pixel is Ben Luong: twenty years in analytics and paid media, GA4, Google Tag Manager, Google Ads, BigQuery and n8n, working AI-first with a human signing off. - [Cookie policy](https://firepixel.co.uk/cookie-policy): The cookies firepixel.co.uk sets, what each one does, how long it lasts, and how to change or withdraw your consent at any time. - [Privacy policy](https://firepixel.co.uk/privacy): How Fire Pixel (a trading name of CopperChunk Limited) collects, uses and protects personal data across firepixel.co.uk and our services. - [Standard Google Ads management](https://firepixel.co.uk/standard): What a standard Google Ads management engagement includes, written fairly, and the point at which it stops working. - [Terms and conditions](https://firepixel.co.uk/terms): The terms on which Fire Pixel (a trading name of CopperChunk Limited) provides Google Ads management, analytics and related services. - [Contact](https://firepixel.co.uk/contact): Book a call or answer three qualifying questions.