Privacy policy
Fire Pixel is a trading name of CopperChunk Limited, a private limited company registered in the Republic of Ireland (company number 576053), Unit 72 Eastlink Business Park, Ballysimon Road, Limerick, V94 0E38. CopperChunk Limited is the data controller for personal data collected through firepixel.co.uk.
Questions about this policy or your data: [email protected].
What we collect
Information you give us. When you use the contact form or book a call we collect what you provide: your email address, your monthly ad spend, how you track calls, and what CRM you use. If you become a client we also hold the contact, project and billing information needed to do the work.
Attribution data. Because measurement is the business, we practise what we sell. When you arrive from an ad or a campaign link, we record the traffic source, medium, campaign, term and content, and any ad click identifiers in the URL (such as Google's gclid, Meta's fbclid or Microsoft's msclkid). These are stored in first-party cookies for up to 90 days and attached to your enquiry if you submit the form, so we know which campaign produced it.
Technical data. Our infrastructure providers log IP address, browser type, device type, pages viewed and referrer URL for security and performance.
Analytics and behaviour. With your consent, Google Analytics 4 measures how the site is used and Microsoft Clarity records anonymised session replays and heatmaps so we can see where pages fail. Neither runs before you accept cookies.
How we use it
- To answer your enquiry and, where you instruct us, to deliver the services. Lawful basis: taking steps to enter into a contract, and the contract itself.
- To understand which marketing produced an enquiry. Lawful basis: legitimate interest in measuring our own advertising.
- To run analytics and session recording. Lawful basis: your consent, given through the cookie banner and revocable at any time.
- To meet legal obligations such as tax and accounting records. Lawful basis: legal obligation.
We do not sell personal data, and we do not use it for automated decisions that produce legal effects.
Who processes it for us
We use a small set of processors, each under their own data processing terms:
- Cloudflare for DNS, security and content delivery
- Google (Analytics, Tag Manager, Ads, Workspace) for measurement, advertising and email
- Microsoft Clarity for session recordings and heatmaps
- CookiePal for consent management
- Cal.com for call bookings
- n8n, self-hosted on our own server in Germany (EU), for processing form submissions
Form submissions go to our own self-hosted automation, not to a third-party form service. Some providers (Google, Microsoft, Cloudflare) may transfer data outside the EEA under approved safeguards such as Standard Contractual Clauses and the EU-US Data Privacy Framework.
How long we keep it
Enquiry data is kept for as long as reasonably needed to handle the enquiry and any engagement that follows. Client records are kept for the duration of the engagement plus the periods Irish tax and company law require. Attribution cookies expire after 90 days. Analytics data is retained on the standard Google Analytics settings.
Your rights
Under the GDPR (and the UK GDPR where it applies) you can ask us for access to your data, correction, erasure, restriction of processing, portability, and you can object to processing based on legitimate interest. You can withdraw cookie consent at any time from the cookie policy page.
To exercise any of these, email [email protected]. You can also complain to the Irish Data Protection Commission (dataprotection.ie) or, for UK matters, the Information Commissioner's Office (ico.org.uk).
Changes
We update this policy when the stack or the law changes. The version on this page is always current.
Last updated: 26 August 2026.