Click ID Checker for Google & Microsoft Ads
A click ID in the URL is the start of attribution, not the end of it. Between the ad click and the CRM record there are four places it can be lost: the redirect chain, the consent banner, the Google tag's cookie and the form itself. The Click ID Checker reads all four on the page you are looking at and gives one verdict.
What it reports
- Click ID survival. Whether
gclid,gbraid,wbraid,dclidormsclkidis present after every redirect, and how many redirects the browser followed to get there. - Cookie state. Whether the Google tag has written
_gcl_aw,_gcl_gbor_gcl_dc, and whether the Microsoft tag has written_uetmsclkid. - Consent Mode. The default and update commands found in
dataLayer, so you can see whetherad_storagewas denied when the tag tried to write. - Forms. Every form on the page, its hidden fields, and whether the click ID field is populated. If it is empty, the fix text for Contact Form 7 is right there.
- Page basics. Canonical, robots meta and telephone links, because a call-heavy page needs those checked too.
- Copy report. One button copies the whole thing as Markdown for a ticket or a client email.
A Reload with a test click ID button reloads the page with test parameters so you can check a site that has no live ad traffic yet.
Privacy
The extension requests activeTab and scripting only. No host permissions, no background service worker, no storage, no network code. Nothing leaves your browser. The extension privacy policy has the full list of what it reads and why.
Install
Chrome Web Store listing: Click ID Checker for Google & Microsoft Ads (placeholder link until the listing is approved). The source is on GitHub under the MIT licence.
When the verdict is Not attributable
The report tells you which step failed. If the form has no hidden click ID field, or the field is empty, that is what the free Click ID & Referrer Capture plugin fixes on Contact Form 7 sites. For the account side, the CRM feedback loop service takes the captured ID and returns the CRM outcome to Google as an offline conversion. For a wider site check without installing anything, run the Google Ads Signal Plan.
FAQ
What does the Click ID Checker actually test?
It reads the page you are on and reports whether the Google Ads or Microsoft Ads click ID survived the landing, whether the Google tag wrote its first party cookie, what the Consent Mode defaults and updates were, and whether the forms on the page carry a populated hidden click ID field. It ends with a verdict: attributable or not.
Does it send my page data anywhere?
No. It has no host permissions, no background worker and no network code. Everything is read and analysed in the popup and discarded when it closes. The full detail is in the extension privacy policy.
Which click IDs does it recognise?
gclid, gbraid, wbraid and dclid from Google, msclkid from Microsoft, plus fbclid, ttclid and li_fat_id so you can see the whole picture on one page.
Why does it say Not attributable when the gclid is in the URL?
Because a click ID in the address bar is not enough. The Google tag has to write the _gcl_aw cookie, consent has to allow it, and the form has to carry the value into the CRM. The report names which of those steps failed.
Can it fix the page for me?
No, but the form check tells you what to add. For Contact Form 7 sites the fix is the free Click ID & Referrer Capture plugin, which adds the hidden fields and the offline conversion export.
Who is it for?
Anyone who runs Google Ads or Microsoft Ads for a lead generation business and wants to know, before uploading offline conversions, whether the click ID ever reached the CRM.