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Find your way around Fire Pixel. Browse services, free tools and every advanced Google Ads article, grouped by topic.

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Read by topic below, or visit the illustrated article library.

Start here

• What is advanced Google Ads?
• Where the work in Google Ads moved to
• Decomposition, judgment and verification: how an AI-built account gets run
• Your target CPA is a made-up number
• There is no right number for the target box

Signals, calls and CRM

• Why calls from the search results page can miss the CRM
• Your CRM only sends form leads back to Google
• Clarity and n8n instead of server-side tracking for lead gen
• Google's Rethink ROI briefing for lead gen: what changed and what to do about it

Targets and bidding

• Target CPA is an average, not a ceiling
• Budget is the limiter
• 17 August: Google converted a setting into a job
• The August 17 target quiz: five options, one fixed budget
• In defence of Manual CPC
• Brand lists vs negative keywords

Automation and control

• The weekly loop
• AI agents for Google Ads: the ones I use, and the ones I don't
• Google reps: a second pair of eyes, not a strategy

Landing pages and other channels

• Landing pages for ads are not your website
• What we observed in Microsoft Ads target performance

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