Google Ads Signal Plan
A bounded website scan for visible forms, calls, tags, consent and conversion-route gaps.
You get: Evidence labelled Observed, Likely or Needs account access.
Use the toolFire Pixel tools
See what Google is learning before you change the bidding.
These tools turn your own economics, lead flow and public website evidence into a diagnosis or implementation plan. The calculators run in your browser. The signal scanner sends only the public URL and anti-abuse token to a bounded service; it renders a fresh pre-consent state and does not retain raw source, request bodies, query strings, cookie values or the browser profile.
- 01Use known factsYour economics and observed lead flow.
- 02Label the inferenceNo invented account evidence.
- 03Name the next checkA result becomes an inspection plan.
Validate
Inspect the public signal path before opening an account: visible tags, forms, calls, consent and the checks that still need runtime access.
Diagnose
Use a small number of account facts to identify the first constraint or signal problem worth verifying.
Budget / Target Constraint Checker
Work out whether budget, a CPA or ROAS target, or something outside bidding is limiting delivery.
You get: A careful diagnosis and the next account evidence to inspect.
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Calculate
Turn commercial inputs into values and expose the gap between a reported conversion and a useful outcome.
Conversion Value Schema Builder
Turn close rates, completion rates, margin and revenue into values for calls, forms and CRM stages.
You get: A bidding-ready value schema with one Primary stage and no double counting.
Use the toolPhone Lead Blind-Spot Calculator
Compare the calls Google counts with the calls that qualify, become jobs and return useful revenue.
You get: The unmatched-signal share, cost per qualified call and modelled contribution not returned in the selected data.
Use the toolDesign
Translate a real sales process into fields, events and a feedback loop a developer can implement.
CRM Feedback-Loop Architect
Map the identifiers, CRM fields, conversion events and upload cadence needed to return outcomes to Google.
You get: A tailored signal-flow diagram and implementation checklist.
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Explore
Inspect the handoffs, ownership boundaries and return routes behind useful measurement.
Interactive Measurement Diagrams
Follow consent-aware lead capture, qualified calls and an owned ads warehouse through their real handoffs.
You get: Three guided diagrams with light and dark themes plus PNG and SVG export.
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Also on Fire Pixel
A live dashboard, a Chrome extension, a WordPress plugin and open-source Google Ads skills, built on the same evidence-first rule.
Google Ads skills for Claude
Four open-source skills: lag-aware search term review, weekly exception note, target box check and offline conversion health.
You get: Proposed checks and changes for a person to approve, with data requirements and fictional example reports.
Get the skills on GitHubClick ID Checker for Chrome
Check whether a landing page keeps the gclid or msclkid, honours Consent Mode and fills the hidden form fields offline conversions need.
You get: An attributable or not verdict for any page, with the fix named, and a Markdown report to copy.
Open the extension pageClick ID & Referrer Capture for Contact Form 7
Keep gclid, gbraid, wbraid, msclkid and UTMs in a first-party cookie, add them to every Contact Form 7 form and export offline conversion CSVs.
You get: The click ID in your CRM and a Google Ads or Microsoft Ads upload file, free and GPL licensed.
Open the plugin pageAI Crawler Visibility
See real AI crawler requests to firepixel.co.uk, verified against provider IP ranges, with page coverage and gaps.
You get: A live crawl-coverage dashboard you can use as a demo for your own site.
Open the dashboardThe rule behind every result
Evidence first. Inference labelled. Account access still matters.
A calculator can expose a contradiction and a planner can specify the missing plumbing. Neither can prove what Google Ads, your CRM or a call provider is doing behind a login. Every result therefore separates arithmetic from assumptions and tells you what to inspect next.
Start with the doctrine What advanced Google Ads means
Your result is the start
Want the account evidence checked against the plan?
I can map the live conversion routes, bidding inputs and CRM outcomes, then tell you which repair earns its place first.